Video “How to Grow Your Business So FAST it Makes Your Accountant Nervous” is basically Alex Hormozi giving business owners a friendly smack upside the head about growth bottlenecks. Here’s the distilled (and caffeinated) version:

Core Idea:

Businesses get stuck because they’re solving the wrong problem—either:

• Supply constrained (you can’t serve more customers) or
• Demand constrained (you don’t have enough customers).

You can’t be both. You’re one or the other at any point.

Diagnostic Question:

“If you doubled your marketing tomorrow, would you make more money… or chaos?”

• Chaos? You have a supply problem.
• More money? You have a demand problem.

Examples He Gives:

1. Consultant fully booked = Supply problem → Raise prices, deliver in groups, or hire.
2. Software company with great product but no growth = Demand problem → Market better.
3. Restaurant slammed on weekends but dead weekdays = Supply & pricing timing mismatch → Raise weekend prices or discount weekdays.
4. Online fitness store during COVID = Supply issue → Stop selling what you can’t deliver, monetize existing customers with digital offers.
5. Plumbing business = Technicians always busy but profits flat → Upsell current customers, improve average ticket size.
6. Course creator = High cost, breakeven marketing = Demand + pricing problem → Raise price, improve ad performance.
7. Mobile app company = Product is perfect, no one uses it = Demand problem → Spend on awareness, not features.

Moral of the Story:

Growth comes from identifying the right constraint. Misdiagnose it, and you’ll work harder for less money. Every time you fix one constraint, a new one will appear—this is normal. Don’t get stuck optimizing the wrong thing.

Need help figuring out which one you are—supply or demand constrained? I can walk you through a simple decision tree if you want. Or, if you’re already getting that “oh crap, that’s me” vibe, tell me what kind of business you’re in and what feels stuck.